| Rapid disruption | |
| “Customers need to be aware that the old way of managing a traditional three tier data centre is changing rapidly” | 
Data Solutions Brian Davis, data centre sales manager |
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Traditional storage vendors’ revenues are declining under ever-increasing pressure from new hyper-converged and flash vendors, and customers need to be aware that the old way of managing a traditional three tier data centre is changing rapidly. The biggest barrier to further accelerated change is customer inertia – just because we’ve been managing our storage arrays in a particular way doesn’t mean we should continue to invest in these technologies.
The rapid disruption of the data centre is being driven by vendors such as Nutanix offering simplicity of implementation and management, rapid time to value for the business and greater business agility in an ever-changing competitive landscape. For years, when customers have looked to buy a new storage solution, they’ve had to estimate what their storage requirements are going to be in three years’ time and buy this estimated storage up front. Nutanix, which Gartner has recognised as a leader in its recent 2015 Magic Quadrant for integrated systems, turns this concept on it’s head. It is encouraging customers to buy what they need today and add incremental nodes of storage as they grow, delivering rapid scalability with performance and cost predictability to the business. In a rapidly changing competitive landscape, businesses need to ensure that the investments they make in their IT infrastructure and storage allow for business agility and growth. |
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