The value of blogging

Uncategorized

27 May 2008

Why are there so many ways to communicate with customers, partners and the world in general? Why do we have corporate websites, official statements, letters, telephone calls, e-mail and more?

Well one explanation might be that each medium is suited to a certain type of communication and the communicator can choose which one is most appropriate for the audience and the message.

Despite the obvious sense of the last sentence, I have struggled with where blogs sit in this view of things. Blogging in the technical arena is practised by many different types of people within the IT

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