Why are there so many ways to communicate with customers, partners and the world in general? Why do we have corporate websites, official statements, letters, telephone calls, e-mail and more?
Well one explanation might be that each medium is suited to a certain type of communication and the communicator can choose which one is most appropriate for the audience and the message.
Despite the obvious sense of the last sentence, I have struggled with where blogs sit in this view of things. Blogging in the technical arena is practised by many different types of people within the IT
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