“Or take Google Glass, something that’s been in the news regularly in recent months. Most people are talking about Glass in terms of the fun aspects of it but there are serious applications to wearable technology being seen in healthcare, for example,” she said.
Heads up
Godolphin offered the further example of Philips, which is currently running a pilot programme using Google Glass to display information to surgeons performing operations.
“That’s an example of digital technology meshing with the physical delivery of a service. We can see it happening as well with drone technology, with promo videos from Amazon and DHL. I think that’s going to be something that seems a little ‘Minority Report’ but will become more of a reality.”
Amazon is an organisation that has been an industry disrupter from the start, and due to its massive scale and history of innovation, Godolphin thinks it is likely to be instrumental in bringing some of these issues into the mainstream.
With the explosion of devices and consumer apps that people use in their daily private lives, people now have heightened expectations that corporate IT departments should be able to deliver similarly rich applications for their business requirements, Tadgh Cashman, Logicalis
“We are seeing these bigger players taking more control and moving digital trends forward. Bigger mainstream players have started to harness both the technology and the appetite from consumers to change the way that they look at engagement with consumers, as well as how they manufacture products and deliver services,” she said.
Trickle down
This deep integration of digital tools with the day to day running of larger enterprises has started to trickle down to smaller companies as well. According to Tadgh Cashman, infrastructure services director for Logicalis, the common denominator it sees across its customer base from manufacturing to corporate to digital media is that they all increasingly rely on digital technologies to deliver their products and services to their clients.
“Even the most traditional sectors now look to digital to enhance their ability to carry out their operations more effectively and efficiently and manage their customer base better,” said Cashman.
“For example, we have a cardboard manufacturing customer that now has a critical reliance on its application portfolio, to the point that they could operate and trade with significantly reduced staffing or with compromised processes but not without their core applications. They have become a digital business.”
Logicalis reports that its customers are under more and more pressure to provide flexibility in their applications and infrastructure so that they can be more responsive to their customer’s requirements.
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