Web content management software provider TerminalFour has won eight new university clients in the US, bringing the number of higher education websites using its platform to more than 11,000.
Among the new additions to the are Lynn University, Santa Clara University, University of Witwatersrand and State University of New York (SUNY) New Paltz. The deals follow a recent investment of €1.8 million.
“We are working with TerminalFour to ensure that visitors to lynn.edu have the same engaging and quality experience as our visitors to campus,” said Sherrie Weldon, chief marketing officer at Lynn University. “We want to create a centralised web experience that promotes a unified brand message to our students, parents, alumni and supporters across more than 90 countries. The new technology platform will allow for better measurement, streamlined processes and a more innovative marketing approach to expand our global reach.”
Mike Taylor, VP worldwide sales, TerminalFour (pictured), said: “The millions we’ve invested in product development, coupled with our experience in the global higher education sector, have really put us in pole position in our sector and universities are taking notice.
“As competition for quality students intensifies and becomes more global, it’s all about universities maximising the impact and influence of all their marketing and communications. They are looking for solutions that show a measureable impact on performance online and we believe that these new clients are an endorsement that TerminalFour will help them achieve these goals.”
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