Tech giants consider Chrome bids amid Google antitrust case
Google parent company Alphabet is in danger of being split up into constituent parts from search to advertising to Chrome, the later of which is attracting attention from across the tech sector.
OpenAI, the company behind ChatGPT, has expressed interest in Chrome as a natural extension of its growing ecosystem, especially with the integration of Web search capabilities into its AI chatbot.
Perplexity, another AI search company, also sees the acquisition of Chrome as a quick way to expand and accelerate the adoption of its own AI search tools. Control of Chrome would provide unprecedented access to user data and engagement.
Chrome’s potential acquisition is driven by its unparalleled market dominance. With an estimated two-thirds of global browser usage, Chrome provides any owner with a huge platform to promote its products and services directly to billions of users. This includes steering users toward their own search engines.
Yahoo is also exploring the possibility, which could cost more than $50 billion. Although developing their own browser internally, Yahoo believes it could be financially viable to acquire Chrome with support from its owner, Apollo Global Management.
Despite potential complications such as lengthy appeals and legal hurdles, the appeal of owning Chrome remains strong. The acquisition would provide immediate access to one of the world’s largest digital audiences, fundamentally altering the power dynamics of the tech industry, especially at a time when Google is under enormous pressure.
At time of writing Chrome has a global Web browser market share of more than 65%.
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