Checking smartphones for updates in e-mail, texts, and social media sites has become a regular part of the morning routine for 18- to 30- year-olds and more than a quarter lose track of the amount of times they check their smartphones every day and almost half experience withdrawal symptoms when they find themselves without an Internet connection. That’s according to the third Cisco Connected World Technology Report (CCWTR) conducted by InsightExpress, an independent market research firm based in the US using a sample of 1,800 college students and 1,800 IT professionals from 18 countries.
Women were found to be more driven to connect socially, with 85% finding themselves often compulsively checking their smartphone for text, e-mails, social media updates versus 63% of men. Men were also more likely to spend time with friends offline than women (38% versus 29%).
Almost 90% said they upload photos to share or store on the Web and 62% upload videos to share. Eighty-seven percent said they had a Facebook account and 56% were on Twitter.
As expected, IT professionals were even more connected, almost a third said they checked their smartphones ‘continuously’.
At home no part of the day was left untouched by smartphones. Three out of four respondents admitted to using smartphones in bed; over a third used them the bathroom and almost half (46%) said they did so during meals with family and friends.
In many parts of the world, smartphones now rival laptops as the single most desired device for Gen Y, rating twice as popular as a desktop PC and three times as popular as a tablet. Despite the popularity of moble apps, 70% of respondents said they used fewer that 10 apps per day and just over one in four (27%) said they used them manily for work purposes.
Nine out of 10 respondents said they shopped online, 58% reported they regularly relied on customer reviews when deciding on online purchases.
Fifty-seven percent said they were willing to share their e-mail address with stores and online sites in order to receive notices about discounts and sales but few were willing to share phone numbers, home address or other personal data.
The 18 countries surveyed were Canada, US, Mexico, Brazil, Argentina, UK, France, Germany, Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea, and Australia.
TechCentral Reporters
Subscribers 0
Fans 0
Followers 0
Followers