Small business owners are guilty of “shocking” levels of website neglect, according to new research. Cambridge-based web design and marketing firm Netflare conducted a survey at the end of 2007 covering 19 small business sectors in the UK.
The company discovered that 23% of websites looked at had not been updated since their launch, making much of their content inaccurate or obsolete. The average age of a website was four years. But perhaps the most revealing figure, given the huge growth in consumers using the internet to buy goods and services, was that a mere 8% of respondents had an e-commerce element on their sites.
“We were completely staggered by the tiny percentage of small business owners who were actively using their websites to generate sales,” said Jon Beal, managing director of Netflare. “Figures from the Office of National Statistics show that consumers spent
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