Sky reveals new Internet TV service

Life

21 March 2012

Sky has announced that its new Internet TV service, offering access to Sky content on a wide range of broadband-connected devices, will be called Now TV. The new brand was revealed this morning by Sky’s chief executive, Jeremy Darroch, as he delivered the opening keynote at the Media Guardian Changing Media Summit in London.

Now TV will provide instant access to select content from Sky Movies extensive back catalogue before expanding into sports and TV shows.

Darroch explained the significance of introducing an entirely new brand: "The launch of a second brand is an exciting opportunity for us and the rationale is very simple. Having two brands will allow us to meet the needs and preferences of different customer segments more effectively."

Now TV will offer a different pricing structure to existing Sky services, working on a flat monthly subscription for unlimited access or on a per-rent basis. As with existing Sky services, Now TV can be accessed by connected TV, PC or mobile devices.

The move comes as good news to Irish customers frustrated by Netflix’s sparse back catalogue which, despite its low price, pales in comparison to services like Xbox Live.

Now TV is scheduled for a summer 2012 launch.

TechCentral Reporters

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