Google awards SETU students awards €100,000 in supports for digital marketing projects
A team of students at South East Technological University (SETU) in Wexford was awarded a grant of over €100,000 as part of the company’s Nonprofit Marketing Immersion project that matches digital marketing students and volunteers non-profit organisations who need support with digital advertising.
The SETU team was formed to collaborate with the organisations to understand their promotional goals, for example, brand awareness or event promotion. After establishing these goals, the students designed and implemented pay-per-click digital marketing campaigns, custom-made to meet the organisations’ needs.
Over the four-month project, SETU students are placing over half a million ads in web searches, generating over 50,000 visits to the websites of its partner organisations. The campaign infrastructure created will serve the partners indefinitely, with ongoing funding from Google ensuring a lasting impact.
The student teams came together from diverse subject areas, including business, visual communications and design, and tourism and event management degree courses. SETU lecturer and project co-ordinator, Owen Brady, commented: “Having a mix of different specialisms on real-world projects like these gives better outcomes for the partners. The diverse thinking behind creative problem-solving also gives breadth to student learning.”
Project partner Cliona Maher, Artistic Director at Clonmel Junction Art Festival explained: “Our multidisciplinary arts festival includes theatre, music, film, visual arts, and participatory activities, as well as family-friendly events. The marketing challenge is to present the festival in a way that represents our diverse offering in a digestible and accessible way. After working with the students at SETU’s campus in Wexford, we saw great online engagement and a definite impact on website traffic. It’s been very, very positive.”
The students are currently partnering with eight organisations, including USA-based Living Voices in Seattle; Bartholomew County Libraries in Indiana; Charlotte Lit Festival in North Carolina; Major College and Career Prep in Florida; and Pet Vet Relief in Dallas. In Ireland, the team works with Clonmel Junction Arts Festival and South Tipperary Arts Centre on their online advertising. In Kenya, the students support Happy Me, Happy You, a community-based organisation fighting poverty and hunger.
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