An EU report finding that search companies have no need to retain personal data for more than six months has been rejected by Google. The report from the Article 29 Working Party (made up of national privacy commissioners from all 27 EU member states) said that search companies should do more to protect browsers’ anonymity.
Search companies have maintained that information is kept for up to 18 months to help make a user’s browsing experience more relevant – and target advertising more effectively.
“Search engines in their role as collectors of user data have so far insufficiently explained the nature and purpose of their operations to the users of their services,” the report says.
“The Working Party does not see a basis for a retention period beyond 6 months.”
Google – which recently reduced its retention period from 24 to 18 months – took issue with the group’s findings.
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