Samsung reveals new devices and vision for home AI at IFA 2025
Samsung revealed a slate of new products at IFA 2025 in Berlin. Along with a new ‘fan edition’ of the flagship S25 smartphone, there was a new tablet topped off by a range of home appliances showing off the company’s commitment to AI beyond home automation as we know it.
Samsung Galaxy S25 FE
The Galaxy S25 FE retains the ethos of the FE range as an entry level product. This year’s model leans in to generative AI and editing tools like Generative Edit and Instant Slow-mo. It features an upgraded 12MP front-facing camera, and rear-facing 12MP Ultra-Wide, 50MP Wide Camera and 8MP telephoto (with 3x optical zoom) – all managed by AI-powered ProVisual Engine.
With Galaxy AI built into Galaxy S25 FE and optimized by One UI 8 and multimodal AI agents, more users will step into a new era of natural and effortless interaction – where voice, touch and visual input combine to simplify and enhance everyday tasks by making them even more intuitive.
It also has a 4,900mAh battery and a more than 10% larger vapor chamber offer smooth, responsive performance with 45W wired charging support ensuring users can stay creative, entertained and connected while on the go.
The Galaxy S25 series comes in Icyblue, Jetblack, Navy, and White.
Galaxy Tab S11
Samsung had to tablets to reveal, and a redesigned styles to make use of them with. The Galaxy Tab S11 Ultra (Samsung’s thinnest to date) and Galaxy Tab S11.
With One UI 8, the Galaxy Tab S11 series brings multimodal AI to the forefront – understanding what users type, say and see, and responding in real time with helpful suggestions, these tools unlock a more fluid way to work, create and stay in flow across any task.
In addition to Galaxy AI, the enhanced Samsung DeX10 on the Galaxy Tab S11 series empowers users to maximize their productivity when multitasking across apps, taking notes during meetings or simply mapping out ideas. Whether you’re a designer building out visual concepts or a frequent traveler planning a trip across apps and displays, the Galaxy Tab S11 series features support every step, from researching and sketching to sharing polished results.
The latest Samsung DeX upgrades unlock next-level productivity, starting with Extended Mode, which transforms Galaxy Tab S11 and an external monitor into a seamless dual-screen setup. It runs Samsung DeX across both screens simultaneously for more intuitive multitasking and greater flexibility – now users can drag and drop apps between displays or reference a document on one screen while presenting on the other. Also new to Samsung DeX, users can now create up to four separate, customized workspaces for different needs. For example, one workspace can be dedicated for work, another to creative projects and a third to planning a trip.
With the upgraded Samsung DeX, users can set up a full working environment from virtually anywhere – whether it’s connecting to a meeting room TV for a presentation or adding final touches to a work document at the airport lounge just before starting a vacation.
Combined with Book Cover Keyboard Slim, the Galaxy Tab S11 series easily transforms into a personalized, mobile workstation with instant access to AI assistants through the dedicated Galaxy AI Key.
Galaxy Tab S11 Ultra features a remarkably slim build at just 5.1mm, with narrow 5.2mm bezels that expand screen space without compromising portability. Across both models, Dynamic AMOLED 2X displays deliver up to 1600 nits of peak brightness, ensuring clear, vivid visuals indoors or out, so users can stay focused wherever they work.
Galaxy users also enjoy exclusive benefits, with special offers that make it easier to explore these premium tools, work smarter and unlock their creative potential. Goodnotes17 offers a one-year free version, Clip Studio Paint18 comes with a six-month free trial with 20% off your first subscription and users can get 66% off LumaFusion along with a one-month free Creator Pass. Notion also comes with a one-month free trial of its Plus plan with Notion AI, providing added flexibility for writing, planning and organization.
In addition to these apps, users can explore a broader range of options that support different needs. Noteshelf 3 offers customisable layouts for capturing and organising ideas. ArcSite empowers users with precision tools to turn creative sketches into CAD layouts. Sketchbook provides an intuitive space for illustration and concept art, and Picsart enables creators to bring their imagination to life through its own AI-driven design tools. Whether users are working on creative portfolios or need to boost productivity, these tools are designed to simplify everyday tasks and streamline workflows.
Launching as the first Galaxy tablet to feature One UI 8, the Galaxy Tab S11 series delivers a more seamless, intelligent AI experience. One UI 8 will expand to other previous generations of Galaxy devices, including the Galaxy Tab S10 series, starting in October.
AI Home
Samsung Electronics also presented its vision of AI Home: Future Living, Now. The concept goes beyond smart appliances; it creates a living environment that recognises routines, adapts to individual needs and thus plays a supporting role in daily life, said Cheolgi Kim, executive vice president and head of digital appliances business (pictured).
Research from Samsung showed that 66% of consumers find an AI-driven home appealing, with many expecting streamlined daily tasks and improved control via phone or voice commands. AI Home, powered by SmartThings automation, makes it possible by synchronising lighting, temperature and blinds with the weather, making daily life easier and more efficient.
Two thirds of respondents expect AI to contribute to cost savings, and SmartThings Energy, for example, can reduce the energy consumption of washing machines by up to 70%. Security remains a priority, with 40% of consumers expecting AI to identify alerts in a timely manner. Samsung Knox Vault protects sensitive data at the hardware level, while Knox Matrix provides ecosystem-wide security for connected devices.
Samsung Knox Vault protects sensitive data at the hardware level, while Knox Matrix provides ecosystem-wide security for connected devices.
Samsung showcased a range of AI applicances. The Bespoke AI Jet Bot Steam Ultra is a robotic hoover with advanced AI Object Recognition, which can detect transparent liquids. The Bespoke AI Washer automatically adapts washing cycles to clothing types and performs 65% better than the minimum threshold for A-class in energy efficiency tests. The Bespoke AI Dishwasher optimises the cleaning cycle based on dirt level and speeds up the drying process thanks to the Auto Open Door function. The Extractor Induction Hob maximises kitchen space by integrating the extractor into the hob.
Other highlights included Galaxy Buds3 FE, Micro RGB, a 115” display; The Movingstyle portable touchscreen TV with built-in battery and adaptive AI; and the Sound Tower smart speaker.
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