Samsung Milk

Samsung Milk Music closing its virtual doors in September

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Samsung's Milk streaming service. Image: Samsung

22 August 2016

Samsung’s US streaming service Milk Music is about to go the way of, well, a litany of other discontinued services that came before it.

On Friday, the company released a statement announcing that it plans to discontinue Milk Music in the on 22 September – just about a month from now.

“We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices,” the statement said. “We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers.”

Samsung introduced Milk Music in 2014 as a streaming alternative to Google Play Music for users of its phones. The Slacker-based radio service let you create your own stations, or listen to pre-programmed ones.

According to Variety, “[t]he writing for Milk Music was on the wall” since Samsung laid off several executives related to its media efforts last month.

While Samsung may have given up on its own branded music service, the company’s decision to rely on strategic partnerships doesn’t necessarily mean its apparent goal of declaring app independence from Google is dead. One possible outcome is that Samsung will work with those partners to build a Galaxy-specific app for one of its partners that conforms to the look and feel of its Galaxy devices.

IDG News Service

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