Sage is hoping to broaden its mainly SME customer base to include mid-market firms with a new accounting software product called MMS (Mid-Market Solution).
The product is to be sold and supported entirely in Ireland through business partners and not by the Irish direct sales operation here.
Speaking at Sage’s Visions 2004 seminar in Dublin last month, Sage Ireland managing director Liam Mullaney said MMS, which the company now considered as its ‘flagship’ product, was not the type of product that could be supported over the phone.
Intended to eventually replace Line 100, Mullaney said MMS, which is built on Microsoft’s .NET architecture, would be targeted at Irish companies with over 50 employees, but added that size was often irrelevant as it could well suit companies employing smaller numbers of people but with complex business processes.
However, Mullaney said that it was not actively seeking new business partners, believing that its current partners were ‘fully equipped’ to take on the new product. He also said that many partners in the enterprise space were looking to the mid-market for opportunities. ‘There are business partners currently in the Navison space who are coming to us now,’ he said.
Sage said that MMS would be competing with products from Pegasus, Exchequer and SAP. He added that Microsoft’s Great Plains was a direct competitor, but felt that SAP’s Business One was more relevant that Microsoft’s offering. He said that MMS sales would be split evenly between existing customers upgrading from other Sage products and new customers.
29/03/04
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