Pricing intelligence firm has partnered with global information and insights company Nielsen to provide an online competitor price intelligence service to hundreds of Nielsen’s retail clients in 20 countries.
Profitero will provide Nielsen’s retail clients with timely national and regional level competitor pricing intelligence, including competitors’ regular and promotional prices, promotions types, messages and product assortment. This offers retailers the unrivalled competitive advantage of being able to benchmark their prices against the competition with ease, and implement successful pricing strategies and price optimisation.
Profitero’s customers include large-scale global retailers and manufacturers, including, Sam’s Club (Walmart), Tesco, Ocado and Worten (Sonae Group).
"We are delighted to team with Nielsen to provide its hundreds of retail clients with online competitor pricing intelligence data," says Volodymyr Pigrukh, co-founder and CEO of Profitero. "With the majority of retailers now selling on the Internet, such online competitor pricing data is essential for multichannel retailers to grow sales and increase market share."
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