Wayra-supported start-up Popdeem is planning to roll out a commercial launch of their online rewards app later this month.
Consumers can earn rewards from their favourite brands via photos, check-ins and tweets on Facebook and Twitter. If their influence is high amongst their peers, then recommendations are more valuable, and the higher the score on Popdeem, the bigger the rewards on offer.
Popdeem tracks how this word of mouth on social networks leads to sales and reports it back to the merchant. These reports give merchants access to customer data that they’ve never had before. The Popdeem app will be available to download for iPhone and Android smartphones later this month.
"High street retailers are finding it difficult to drive meaningful social media engagement which positively impacts sales," said Popdeem CEO Richard Whelan. "In-app and online advertising have low levels of impact and trust amongst consumers. Through Popdeem, merchants and brands can now target individual consumers with offers that are redeemable in store.
"There is a lot of confusion around the value of social media for business. Social media strategy should be about generating word of mouth rather than paying for likes or followers. Popdeem makes it simple for merchants to earn peer to peer recommendations on social networks and track how they increase sales."
The Popdeem team consists of recent UCD graduates Richard Whelan, Gavin Hayes, Matteo Zambon and Conor Mongey.
Popdeem is supported by Wayra, Telefónica’s startup accelerator programme.
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