UK online grocer Ocado has taken on Profitero’s suite of retail price-tracking analytics software.
Through the package, Ocado is currently monitoring 30 million products across more than 3,500 websites around the world.
"We are delighted to welcome Ocado as our new client," said Vol Pigrukh, chief executive and co-founder of Profitero, which is based in Dublin. "Ocado is a perfect example of where we can help grocers to better place themselves for growth in the future. Our flexible solution meant that we were able to set up matching of products to the specific requirements of Ocado’s business."
Thomas Thomaidis, head of grocery merchandising and insight at Ocado said: "Accurate pricing information is vital for Ocado to find opportunities to improve our value and range offer to our customers. Profitero have understood our mission to be different and have met all of our challenges in every step of the journey to achieve this."
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