Monford secures €1m investment for Grassometer



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13 August 2013 | 0

Wicklow/Mayo-based Monford Ag Systems Limited, an agricultural technology company, has secured €1 million investment in a mobile solution that will help farmers manage their herds.

The Grassometer uses ultrasound to measure grass as the farmer walks around a field with an ultrasonic sensor mounted to their Wellington boot. The measurements are triggered by an accelerometer, mapped with GPS and sent to the farmer’s smartphone using Bluetooth, where an app will do all the calculations for the farmer.

The device is currently on trial with farmers on 20 farms in Ireland, New Zealand, America and the UK. Monford will use the funds to bring the Grassometer to market by late 2013.

Jerrold C Manock, designer of the original Apple MAC, is the lead designer of Monford’s technology, based on research undertaken in Trinity College Dublin. The Grassometer enables the accurate measurement of the height and density of grass to facilitate improved pasture management and farm output.




The syndicated investment comprises of a €200,000 investment by Kernel Capital through the Bank of Ireland Seed and Early Stage Equity Fund with the remainder of the funds provided by Glanbia, Enterprise Ireland and a syndicate of New Zealand-based investors.

Steven Lock, CEO, Monford said: "This is an ambitious project combining technology, software, hardware, innovation and the application of big data. We will be measuring grass in all key farming areas of the world and it is great to see Kernel and The Bank of Ireland supporting projects that will benefit farmers at home in Ireland whilst generating exports on an international stage."

TechCentral Reporters

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