Business-to-business sales and marketing solutions specialist Marketo has announced the integration of Citrix’s GoToWebinar event management software as part of its customer offering.
The implementation will allow Marketo customers to manage event lead management process to drive attendance, convert leads to sales and boost the marketing return on investment of each event.
"Marketo’s deep integration with Citrix’s GoToWebinar showcases our commitment to supporting our customers as they push for the greatest possible efficiency in executing online events, which represent a large portion of marketing spend," said John Gibbon, vice president of product management at Marketo. "Expanding Marketo’s solution partnerships is a top priority. Whether it’s event management, ERP, CRM or social business technologies, our integration innovations ensure our customers are maximising marketing’s contribution to the bottom line."
"Our users depend on GoToWebinar to seamlessly deliver effective webinars and achieve their marketing and business objectives. With the ability to easily integrate with our webinar solution, we’re providing our partners a seamless way to integrate with their existing business tools and save time and achieve maximum results," said Cailin Pitcher, GoToWebinar product line director, online services division, Citrix Systems.
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