Customer communications platform Mail Metrics has acquired Dafil, strengthening its position as the leading player in the sector in Ireland.
Mail Metrics’ growth to become the market leader in Ireland has been exponential, as evidenced by their revenue numbers which have gone from €1 million in 2019, to a projected €40 million by the end of 2023. This acquisition brings the Mail Metrics’ total number of employees to 151 from 110.
Mail Metrics typically works with firms in regulated industries including financial services and utilities, where the emergence of digital channels, greater compliance demands, and increasing costs to serve, are changing how these large entities approach the management of their customer communications.
As a result, it handles millions of business critical, regulatory and customer communications each year ranging from renewal notices, claims correspondence and billing information to general transactional customer communications.
Mail Metrics delivers a multi-channel approach to both inbound and outbound customer communication. The platform sits between legacy systems and complex technology stacks that many large organisations run and acts as a digital client interface helping the organisation to provide their customer with a slicker experience while providing regulatory reporting for compliance purposes.
Mail Metric’s sought to acquire Dafil due to their similar customer base and the opportunity to apply the Mail Metrics platform to support that customer base in transforming how they communicate and engage with their customers.
Having acquired Dublin-based secure printing and document management solutions provider, Persona, and communication solutions provider, Forth Communications, in 2021, the acquisition of Dafil is another step towards Mail Metric’s ambition of becoming a leading international customer communications solution provider.
Nick Keegan, CEO and co-founder of Mail Metrics said: “Jean Maher and the team at Dafil have built an incredible business with a strong reputation in the marketplace and we’re delighted to be welcoming them into the Mail Metrics Group. Dafil has a reputation for delivering high quality service consistently over four decades. We’re looking forward to working closely with our new colleagues as we seek to integrate the two businesses.
“Mail Metrics has experienced consistently strong organic growth of 40% year on year, however supplementing this with strategic acquisitions remains a key pillar of our growth strategy. This transaction is another milestone for us as we build out our acquisition function.”
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