Artificial Intelligence

Less than half of executives plan giving employees access to generative AI

Accenture report shows serious trust issues between management and technology
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Image: Pixabay

19 May 2025

Less than half (48%) of Irish executives will make generative AI (GenAI) tools fully accessible to employees over the next three years. This is despite 94% of them expecting to see the nature of their employees’ work change within the same time frame according to Accenture’s Technology Vision Report for 2025.

Subtitled ‘AI: A Declaration of Autonomy – Is trust the limit of AI’s limitless possibilities?’ – the survey of 21 industries and 28 countries, highlighted a gap between AI accessibility and expected impact.

Trust emerges as a critical factor in AI adoption, with more than eight in 10 (82%) of Irish executives stating that prioritising a trust strategy is essential for successfully integrating AI into their businesses. Furthermore 84% believed that AI’s full potential could not be realised without a foundation of trust.

 

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Executives are also placing significant emphasis on employee buy-in as a vital component of AI adoption. Some 82% recognised the importance of communicating their AI strategy to employees to build trust with a further 80% of executives also believing that their organisations must proactively build trust between personified AI and their customers – if customers are to buy in to the use of GenAI. This perspective is more pronounced in Ireland than globally, where only 75% of executives prioritised employee engagement in AI adoption, compared to 83% in Ireland.

The report further highlighted some discrepancies in expectations around AI adoption. While 40% of global executives expected a significant rise in AI agent usage within three years, only 33% of Irish executives shared this view. However, the importance of AI personalisation is well recognised – 95% of Irish executives said establishing or maintaining a consistent personality will be crucial for customer-facing AI agents.

Additionally, 83% acknowledged the challenge of chatbots all sounding the same is creating differentiation challenges for organisations like theirs, compared to 80% globally – highlighting a need for Irish businesses to develop unique and engaging AI personas that resonate with their audience.

Austin Boyle, head of technology at Accenture in Ireland said: “As we mark the 25th year of our Technology Vision report, the message is clear: without trust, businesses cannot fully harness the potential of generative AI. While awareness of GenAI’s capabilities has grown significantly, the next step is bridging the trust gap – ensuring AI’s performance and outcomes are systematically validated so that both businesses and society as a whole can unlock its vast possibilities.

“For Irish businesses, this means prioritising transparent communication and actively involving employees in the AI adoption process. By building trust and ensuring that employees understand and support the AI strategy, organisations can create a more engaged and motivated workforce, leading to successful AI implementation and long-term business growth.”

TechCentral Reporters

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