Last.fm tunes into Muzu.tv

Life

Music streaming website Last.fm will add 90,000 music videos from video service Muzu.tv across its artist pages in 19 countries across Europe.

Scrobbling will be implemented for videos watched through the Muzu.tv player on Last.fm and on the Muzu.tv site. Scrobbling helps Last.fm tell what songs an individual plays most often, which songs they like the most and how many times they have played a track. The information helps every user discover new music, as Last.fm learns what they listen to and delivers music recommendations.

Ciaran Bollard, CEO and co-founder, Muzu.tv said: “By partnering with Last.fm we significantly extend the reach for the Muzu.tv music video catalogue to an audience of almost 45 million users, enhance the user experience on both sites and drive additional revenue for artists and label partners.”

Simon Moran, MD, Last.fm, said: “Watching music videos on Last.fm has grown significantly in the last two years, so with more demand for video, it made sense to partner with a company who has one of the most extensive catalogues of music videos on the Web. The addition of these videos to our artist pages further enhances Last.fm’s position as one of the largest collections of music information in the world.”

Read More: last.fm Music Muzu.tv