Ixus i arrives

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1 April 2005 | 0

Aimed at photographers who want a highly specified, miniature-sized digital camera, Canon has launched the Digital Ixus i. Half the size of the average mobile phone and weighing in at just 100g, the Ixus i is available in a wide range of colours from pearl white, classic bronze to platinum silver and piano black. This all-metal bodied four-megapixel camera can capture 180-second video clips, comes with a 32Mbyte SD memory card and sports a 5.7x digital zoom. Plenty of advanced technology is on hand, specifically designed to deliver great lab-quality prints without a PC. Support for the PictBridge standard allows for a direct connection to any compatible photo printer.

Due to its purpose-built DIGIC (Digital Imaging Core) circuitry for precise processing of complex white balance and colour rendition algorithms, the Ixus i promises to provide the user with more natural colour reproduction, with no need for adjustments to the camera’s settings before taking a photo.

Even before the shutter release is pressed, iSAPS (intelligent scene analysis based on photographic space) technology analyses the scene and makes camera adjustments to deliver fast focusing and perfect exposures. For compulsive and instinctive in-focus shooting, the Quick Shot function removes the time lag between pressing the shutter-release and actual release. The Canon Digital Ixus i is available in retail for EUR475.99.

 

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Canon: +353 (0)1-2052400 — www.canon.ie

10/11/2003

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