IT/Business alignment: more achievable than ever

There are four factors critical in winning support for technology

For as long as I’ve been working in the tech sector, the Holy Grail has been about aligning the IT function with the business to increase strategic effectiveness. All too often, it is a conversation that does not go anywhere, either because the two sides are entrenched in silos and cannot see each other’s point of view, or simply because they do not know how to create a shared vision.

There is also a perception problem: the business sees IT as an unavoidable cost base, a beast that constantly needs feeding, while IT believes the business is constantly scoring own goals, missing the potential of technology to dramatically improve processes and increase efficiencies.

 

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So much has happened in the last few years that an alignment that has proved elusive for most organisations is becoming much more attainable. I’ll be talking about this more at our “Journey To The Agile Edge” event, where the topic will be framed in a wider discussion about what organisations need to do to manage disruptive forces that are coming at them from all sides.

Perhaps the main reason why IT and business leaders have struggled to align is because they cannot agree about technology. Some board members still regard it as a necessary evil, rather than something that can strategically advance the business, despite the best efforts of the CIO to persuade them otherwise.

“There are four factors that have come together to convince old school executives that technology has a more important role to play, all fuelled by the rapid pace of change”

I believe there are four factors that have come together to convince old school executives that technology has a more important role to play, all fuelled by the rapid pace of change.

  1. Cloud delivery
    The IT landscape has shifted dramatically in the last 10 years, particularly around cloud which introduced the concept of consuming IT services as an operational expenditure rather than a capital cost. This has certainly grabbed the attention of financial controllers and those business leaders that see IT as little more than a money pit. To have it delivered as service, almost like other utilities, makes it easier for the business to grasp.
  2. Greater mobility
    Advances in technology have broken down traditional office walls and empowered remote workers, whether it is on-the-road sales teams, field staff visiting customer sites, or globetrotting executives who need to stay in touch. Giving employees access to applications and services from anywhere, on any device, drives productivity and opens the door to new ways of working and greater collaboration. Business leaders get this and are increasingly open to technology that will make it happen.
  3. Better security and governance
    The downside of the internet-based technology revolution is cybercrime and an increasingly onerous regulatory environment. It is forcing organisations to embed security and data protection into everything they do. Pressure will be ramped up further with GDPR in 2018, when the threat of paying hefty fines for a data breach will encourage businesses to spend more on technology that can keep them compliant. It is a topic we will explore further at our event.
  4. Turning data into insights
    Every organisation is feeling the effects of the data explosion, not just from a compliance perspective but also as a way of putting the business on the front foot. Mining data and turning it into actionable insights is now recognised as the best way to get closer to customers. And the closer you are, the better able you will be to understand them, improve their experience, and grow their business with you.

I know first-hand that all of these factors have elevated the role of the CIO in the boardroom. Increasingly, they bring me in to talk to the CEO about what Ergo can do for their business. We have always believed that understanding our client’s business is the only way to start a technology discussion. It is good to see that the reverse is also becoming true—business leaders increasingly recognise that technology is inseparable from business strategy.

 

 

www.ergogroup.ie/events

 

 

John Purdy, CEO, Ergo Group

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placeholder: '+44 0000 000000', helpText: 'Include the JE country code +44 before the phone number', }, { countryCode: 'IM', placeholder: '+44 0000 000000', helpText: 'Include the IM country code +44 before the phone number', }, { countryCode: 'GG', placeholder: '+44 0000 000000', helpText: 'Include the GG country code +44 before the phone number', }, { countryCode: 'AL', placeholder: '+355 00 000 0000', helpText: 'Përfshini kodin e vendit AL +355 para numrit të telefonit', }, { countryCode: 'SM', placeholder: '+378 0000 000000', helpText: 'Includere il prefisso internazionale SM +378 prima del numero di telefono', }, { countryCode: 'FO', placeholder: '+298 000000', helpText: 'Inkluder FO landekode +298 før telefonnummeret', }, { countryCode: 'MT', placeholder: '+356 0000 0000', helpText: 'Include the MT country code +356 before the phone number', }, { countryCode: 'LI', placeholder: '+423 000 0000', helpText: 'Fügen Sie vor der Telefonnummer die LI-Ländervorwahl +423 ein', }, { countryCode: 'GI', placeholder: '+350 000 00000', helpText: 'Include the GI country code +350 before the phone number', }, { countryCode: 'MD', placeholder: '+373 00 000 000', helpText: 'Includeți codul de țară MD +373 înaintea numărului de telefon', }, { countryCode: 'HU', placeholder: '+36 00 000 0000', helpText: 'A telefonszám előtt adja meg a HU országkódot +36', }, { countryCode: 'NZ', placeholder: '+64 00 000 0000', helpText: 'Include the NZ country code +64 before the phone number', }, { countryCode: 'ME', placeholder: '+382 00 000 000', helpText: 'Uključite ME pozivni broj države +382 prije telefonskog broja', }, ]; if (!countryCode || typeof countryCode !== 'string') { return mockPlaceholders[0].helpText; } const selectedHelpText = mockPlaceholders.find(function(item) { return item && item.countryCode === countryCode; }); return selectedHelpText ? selectedHelpText.helpText : mockPlaceholders[0].helpText; } function setDefaultHelpText(countryCode) { const helpTextSpan = 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: false; var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true; var phoneInput = document.querySelector('#mce-' + fieldName); if (phoneInput && defaultProgram.countryCallingCode && shouldAppendCountryCode) { phoneInput.value = defaultProgram.countryCallingCode; } displayFlag?.addEventListener('click', function(e) { dropdown.focus(); }); dropdown?.addEventListener('change', function() { const selectedCountry = this.value; if (!selectedCountry || typeof selectedCountry !== 'string') { return; } const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName); if (flagSpan) { flagSpan.textContent = getCountryUnicodeFlag(selectedCountry); flagSpan.setAttribute('aria-label', sanitizeHtml(selectedCountry) + ' flag'); } const selectedProgram = window.MC?.smsPhoneData?.programs.find(function(program) { return program && program.countryCode === selectedCountry; }); var smsNotRequiredRemoveCountryCodeEnabled = true; var smsField = Object.values({"EMAIL":{"name":"EMAIL","label":"Email Address","helper_text":"","type":"email","required":true,"audience_field_name":"Email Address","merge_id":0,"help_text_enabled":false,"enabled":true,"order":0,"field_type":"merge"},"FNAME":{"name":"FNAME","label":"First Name","helper_text":"","type":"text","required":false,"audience_field_name":"First Name","enabled":false,"order":null,"field_type":"merge","merge_id":1},"MMERGE2":{"name":"MMERGE2","label":"Second Name","helper_text":"","type":"text","required":false,"audience_field_name":"Second Name","enabled":false,"order":null,"field_type":"merge","merge_id":2},"MMERGE3":{"name":"MMERGE3","label":"Company Name","helper_text":"","type":"text","required":false,"audience_field_name":"Company Name","enabled":false,"order":null,"field_type":"merge","merge_id":3},"MMERGE4":{"name":"MMERGE4","label":"Job Title","helper_text":"","type":"text","required":false,"audience_field_name":"Job 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fieldName); updateCountryCodeInstruction(selectedCountry, fieldName); }); } document.addEventListener('DOMContentLoaded', function() { const smsPhoneFields = document.querySelectorAll('[id^="country-select-"]'); smsPhoneFields.forEach(function(dropdown) { const fieldName = dropdown?.id.replace('country-select-', ''); initializeSmsPhoneDropdown(fieldName); }); });

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