Irish homes still in the dark over analogue TV shut down


17 May 2011

Today Minister of Communications, Energy & Natural Resources Minister Pat Rabbitte has published a report on TV viewing methods in Ireland. The report which was commissioned from Behaviour and Attitudes surveyed 1,100 households and provides an independent analysis of the status of TV viewing habits in Ireland, as from November 2010.

The report highlights that unsurprisingly only 16% of TV homes rely solely on terrestrial television, with in excess of two thirds of which are in rural areas. The report also details that 32% of TV homes have an outdoor aerial of some kind, so that many more TV viewers may use the terrestrial services on secondary TV sets in the home. It was found that 59% of all TV homes had in excess of two televisions, while 40% of all TV homes average over 32 hours of television viewing per week.

Minister Rabbitte commented on the findings by saying that, “my priority here is to ensure that the TV viewing public is given the information and assistance it needs to upgrade to digital in advance of the analogue switch off. I will be discussing with my Government colleagues practical measures to assist in the switch over which is due to take place in Q4 2012.” Minister Rabbitte continued adding that, “the switch-off of the analogue network releases valuable spectrum which we can use for wireless broadband and new mobile services and to aid Ireland’s economic recovery.”




Worryingly the report revealed that only one third of Irish terrestrial TV homes were aware of analogue shut off at the time of research was undertaken.

A copy of the report is available at

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