Intel Ireland reports “significant early interest” in MVAD
1 April 2005 | 0
Intel Ireland reports “significant early interest” in the company’s MVAD (Mobile Value-Add Distributor) scheme, which offers system builders specific basic notebook components, including Intel CPUs, to assemble themselves or outsource assembly to an ODM (Original Design Manufacturer) in Taiwan.
‘System Builders recognise the value of building their own brand affinity with their end customers and the additional margin opportunity offered through bundling solutions and services with own brand notebook offerings,’ said Eoin McConnell, Ireland channel manager for Intel. Intel MVADs Microtronica and Ingram Micro have a range of barebone notebook products available to meet the individual needs of Irish customers, he said.
However, reports in the UK trade press suggest that initial uptake of notebooks in the MVAD scheme have been slow because of the perception among resellers that unbranded systems are unreliable, something that Intel says it is working hard to convince resellers
that assembling a notebook is not a risky venture.