Insurance broker deploys CRM system

Trade

14 March 2009

Sword Ciboodle, a provider of customer-oriented business software and services, has been chosen by insurance intermediary BGL Group to support the broker’s initiative to improve its business process capabilities.

Sword Ciboodle will deploy its process-based CRM platform, which will allow new brands and products to be easily incorporated into the BGL Group portfolio. The software will also provide a standard interface for the company’s five contact centres in Britain and South Africa.

The insurance broker has over two million customers and a workforce of some 2,000. It is transforming its business systems to support its rapid growth and enable it to respond to a dynamic marketplace.

 

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