Inspired Gaming Group signs exclusive services agreement with The Cloud

Life

Inspired Gaming Group plc (“Inspired”), the leading worldwide player in the Open Server-Based Gaming (Open SBG™) market, and The Cloud Limited (“The Cloud”), a leading wireless broadband provider, today announced that they have signed a seven year exclusive Services Agreement for Inspired  to provide Network Services to The Cloud.

Under the terms of the agreement, Inspired has committed to extend its WiFi network for The Cloud with the roll out of 11,000 WiFi access points in its digital entertainment terminals in pubs and other leisure sites around the UK. In return, The Cloud will pay Inspired over Euros 2 million between now and July 2009, and a share of The Cloud’s net revenue arising from the provision of services to customers using these WiFi access points.

The Cloud will be the exclusive provider of WiFi services over Inspired’s estate of over 20,000 broadband connected terminals. Inspired will be the exclusive provider of certain gaming and entertainment applications, Carrier Pre-selection and Personal Broadband Services to pub landlords, and the non-exclusive provider of in pub VoIP Services.   

This agreement is part of Inspired’s £10 million (€15 million) initiative to upgrade its network to position it for the delivery of next generation gaming and entertainment over its Open SBG™ platform. The investment will enable Inspired to offer more innovative entertainment solutions, allow better machine positioning within venues and enhanced remote fix services all of which should drive machine incomes and improve the end customer experience.

Commenting on the agreement, Norman Crowley, co-CEO of Inspired Gaming Group said: “This agreement forms a key part of our strategy to grow the quality of our network and improve the services we offer to our pub customers.” 

Commenting on the agreement, Steve Nicholson, CEO at The Cloud added: “This deal is strategically important to The Cloud given that it adds another 6,000 locations to our current estate of 9,000 across Europe.  We are committed to working with Inspired to ensure their pub customers maximise the potential of WiFi by offering a wide range of services, from high speed internet and email access to voice, music, video, gaming and other entertainment services over WiFi.”

Read More: Gamer