This case study is supplied by Microsoft.
In order to keep up with trends in how consumers listen to music online, the Irish Music Rights Organisation (IMRO) had to implement a secure, automated system for tracking its members’ copyrighted works and delivering royalty payments to them. To solve this growing problem, IMRO chose a Big Data solution running on the Microsoft Cloud Operating System platform.
“We needed to keep pace with the ever-increasing evolution of online data,” said Victor Finn, CEO of IMRO. “We are continuing to see increases in new forms of data from a large host of suppliers, including online music streaming services such as Spotify. We are experiencing a vast number of ways in which music is being accessed via a poliferation of new devices such as smartphones and tablets.”
IMRO considered buying new servers but found that moving to the cloud and a subscription-based pricing model would give greater scalability, flexibility and reduce capital expenditure year-on-year.
Microsoft’s Cloud OS uses Microsoft SQL Server to manage the growing number of databases and Windows Azure to securely develop, manage and store critical information. This gave IMRO the capability to adapt to new sources of revenue without re-engineering its software systems, thus saving time and money for the not-for-profit organisation and its members.
“The platform-as-a-service solution delivered by Spanish Point Technologies gives members a secure sign-on, enabling them to quickly upload their work so they can get paid for its use of without any delays,” said Finn.
IMRO licensed the software to its affiliate in Canada and Spanish Point is in discussions through IMRO with a number of music rights organisations across Europe to deliver the solution on the integrated Microsoft Cloud OS platform.
John Corley, CTO of Spanish Point Technologies, said: “Moving to Windows Azure enabled us to re-architect key aspects of the solution to boost performance. A process which took three to four days to run now takes under a day. Calculating royalties based on all radio plays, TV programmes and online downloads is a massive task, and requires a significant amount of data.
“As well as supercharging performance, Windows Azure enabled us to build in high-availability based on geo-redundancy at a fraction of the cost of more traditional approaches. It also enables IMRO to scale its solution cost-effectivly as the number of data sources continue to increase.
“We are now able to provide IMRO with complete end-to-end support for their entire solution including Windows Azure, SQL Server, Sharepoint, BizTalk and our custom developed application. IMRO now has a single contact point for any system-related issues covering the application layer right down to the OS.”
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