Fabien Peyaud, Herdwatch, and Jennie Milligan, ComTag

Herdwatch acquires two software companies in Ireland, UK

ComTag, TB Master purchases create single platform for farmers and vets
Trade
Fabien Peyaud, Herdwatch, and Jennie Milligan, ComTag

13 February 2024

Tipperary agtech company Herdwatch has announced the acquisition of ComTag in Ireland and Lilac Technology, renowned for their TB Master software in the UK, in a deal believed to be worth seven figures. Herdwatch expects the acquisition to accelerate its plans to provide software solutions in the veterinary space, adding to its existing portfolio of veterinary practice management software from another recent acquisition.

The acquisitions will see more than 1,000 Irish and British veterinary professionals join the Herdwatch platform. The deal also further strengthens Herdwatch’s position as the number one livestock management software platform in Ireland and the UK.

ComTag supplies TB and blood testing software solutions for veterinary practices across the island of Ireland. Lilac Technology offers its own TB and blood testing software, TB Master, to customers in England and Wales. Together, they attracted a client base of over 1,000 veterinary professionals and are known for their focus on speed and reliability, with their easy-to-use software running on military-grade rugged devices. These devices are built to cope with the harsh environment that is the farmyard. ComTag and Lilac became part of the Highfield Veterinary Group in 2019.

Herdwatch was co-founded by Fabien Peyaud and FRS Network (Farm Relief Services) in 2012 and provide software solutions to over 20,000 farms, including dairy, beef and suckler farmers as well as sheep and goat farmers. The company recently released a pasture and field management solution, Grass & Crops by Herdwatch. The Herdwatch platform is now available in over 170 countries worldwide, with a specific emphasis on North America, where the establishment of a dedicated team has led to significant traction and promising growth.

ComTag and Lilac employees will join Herdwatch’s growing team of more than 80 people, where they will continue to support their respective customers.

Fabien Peyaud, CEO and co-founder of Herdwatch, said: “ComTag and Lilac were pioneers in the agtech field, and the leadership of their respective founders resulted in some of the earliest tech solutions for vets. The vet-farmer relationship is one of the most critical in food production, so it makes sense for Herdwatch to join the dots and be the first software platform in the world to bring farmers and vets together in the same digital ecosystem. This will also help us in other areas such as Environmental, social and governance (ESG) and carbon footprint management.”

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