Heavey RF has become the worlds’ first company to introduce eye-tracking technology for process analysis in the logistics sector.
The adaptation of eye tracking technology, normally used in cognitive science and Web usability studies, is a new way of determining how to meet and exceed customer demands on logistics and deliveries.
The system can be worn by a picker in a warehouse as they carry out their work to capture workloads, processes, responses to situations, as well as fixation and distraction points in real time.
Carl Johnston, head of IT, said: “We were a little sceptical at first about what to expect from this technology, but very quickly we realised many areas of our processes that could be refined further due to the wealth of data presented from the eye tracking analysis. This included physical processes as well as potential improvements in health and safety.”
Ronan Clinton, CEO, Heavey RF Group, said: “With Johnston Logistics, we looked at how we could adapt this extremely exciting technology to the warehouse, and did so with exceptional results. The ‘operational reality’ of events in the warehouse are laid bare and allow us to focus on how best to improve procedures and processes. Immediate health and safety concerns can be identified and addressed and identification of where to focus improvement efforts become obvious.”
The approach has generated interest at global level in user experience and useability circles. As a result Heavey RF will be presenting the technology at the World Useability Congress in Graz, Austria, this October.
Heavey RF is based in Dublin and has offices in Cork, London, Poland and the USA.
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