Google ‘adopts’ LogoGrab in latest round of start-up competition

Adopt A Startup
Pictured: Logograb's Collette Doyle and Wes Roddy, LogoGrab;; Paddy Flynn, Google; and Luca Boschin LogoGrab

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7 April 2017 | 0

Brand-detection software developer LogoGrab has been named the winner of the Google Adopt a Startup 2017 Spring Programme following a pitching contest.

The company’s technology is used to identify brands in both images and video, and has applications in social media monitoring, retail intelligence, brand compliance and counterfeit detection. Its customers include Brandwatch, Heineken, Nestlé, eBay and McDonald’s.

LogoGrab will receive €10,000 in Adwords credit, and become eligible for the Google Cloud Platform for Startup programme which comes with $20,000 Google Cloud credits.

“We put a lot of hard work into getting the most out our participation on this Google programme and the results have been hugely positive,” said LogoGrab, CEO Luca Boschin. “In our business we deal with billions of images and we managed to reduce our costs by 45% by moving from Amazon AWS to Google Cloud for the processing power we require.

“On the marketing side of the business we have generated a pipeline of 1.2 million just from the changes implemented during our time on the Adopt a Startup Programme alone, so we are absolutely delighted with the results and to have been named the overall winners.”

Each of the eight finalists had to present a seven minute pitch on their business strategies and the results of taking part in the Adopt a Start Up programme, to a panel of judges which included Patrick Walsh of Dogpatch Labs and David Grunwald, EMEA head of global partnerships for Google for Entrepreneurs.

Paddy Flynn, director and head of Google Ireland’s Startup programme said: “Our Adopt a Startup programme is specific to Ireland and such is the success and effectiveness of the programme that Google plans to implement the programme in other countries as it really allows us to support the local start-up community in a significant way.

“Over 150 Startups applied for one of the 30 places on offer on the 2017 Spring programme and over 90 Googlers from across all functions at Google Ireland shared their expertise with them to develop a holistic business strategy to scale their business and enjoy further success.

“LogoGrab was selected by the judges because the progress they made over the 12-week mentorship programme was amazing. Every metric applied to measure their success was exceeded and their presentation to the judges explained in a very clear and tangible way how the company will continue to scale and grow.”

Second place was taken by campsite booking marketplace Campsited, while Obeo, which provides a provides a compostable food waste box placed third.

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