Google welcomed 20 of Ireland’s leading start-ups to its EMEA HQ to participate in the second Adopt A Startup programme. Over the next 90 days entrants will undergo mentoring sessions with Google Ireland’s support teams to develop digital marketing campaigns.
Each start-up will be assigned a support team to work with them to develop and execute digital marketing strategies. At the end they will then have the opportunity to pitch their strategies to Google senior management to be crowned the winners of Adopt a Startup 2015 and win further support from Google for their campaigns.
“This is the second year of our Adopt a Startup Programme where we work with young, entrepreneurial Irish companies to help them hone their digital skills so they are strongly positioned to succeed in the digital economy. The companies which participated last year have all taken the skills developed during the mentoring programme back into their companies and are executing digital strategies to develop their businesses,” said Paddy Flynn, head of Google Ireland’s start-up programme.
“The businesses taking part have been selected from Ireland’s vibrant Startup community and have previously received VC funding or taken part in accelerator programmes. This programme is a further opportunity for Google to support the Irish Startup ecosystem in a meaningful way,” he said.
Recruitment platform Jobbio won the 2014 programme. Stephen Quinn, CEO of Jobbio said that the mentoring received from Google was invaluable and helped their business to grow.
“Before we took part in Google’s Adopt a Startup programme, our business was like this brilliant shop but in a cul de sac. By the end of the programme it was like we were on Grafton Street on Christmas Eve. Our website traffic increased by 40%, we had an increased click through rate of 15% on some of our online advertising campaigns and we transformed our online presence to deliver increased revenues and marketshare. Our mentors were hugely interested in us, were keen to learn about our business and helped us identify a digital strategy which delivered for us.”
The successful entrants include social enterprise Foodcloud; messaging platform Pubble; 3D printing cmpany Love & Robots; and education management platform Aladdin.
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