A new report from analyst firm Juniper Research has found that strong growth amongst games and infotainment applications, in part fostered by a burgeoning consumer tablet market, will push mobile entertainment revenues to more than $65 billion annually by 2016, up from $36 billion last year.
The report, Mobile Entertainment Strategies: Business Models & Forecasts 2012-2016, noted that while the transition to ecosystems in the App Store mould had dramatically increased consumer adoption of casual games, it had also resulted in the development of a far greater variety of content for mobile devices. Hence, revenues across a spectrum of infotainment services – most notably leisure and lifestyle applications – have already experienced dramatic growth.
However, the report observed that while overall entertainment revenues would continue to increase steadily, some sectors would not fare so well. It highlighted the music sector, where growth in streaming subscriptions and full-track downloads have been more than offset by the continuing decline in ringtone sales. Furthermore, with the global ringtone market expected to peak this year, by 2016 the music sector as a whole is expected to be worth just 80% of its peak 2008 value.
Report author Dr Windsor Holden said: "For applications such as streamed TV, multiplayer gaming or casino gambling, tablets offer a richer, more immersive experience than smartphones," he said. "This is already translating into markedly higher usage – and consumer spend – on selected apps within these areas."
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