Connected health devices company Fitbit has announced the opening of its Europe, Middle East and Africa (EMEA) headquarters in Dublin.
The new office will house the strategic business functions for the region, including senior management roles, sales, marketing, operations, finance and customer support staff.
Fitbit plans to employ approximately 50 people in Dublin by the end of the year and has room for up to 100 by the end of 2017.
“We’ve seen Dublin become a strategic hub for the technology industry as a centre for innovation and sourcing top talent in the region, and we look forward to building a strong team here to complement our offices around the world,” said Fitbit CEO and Co-Founder, James Park. “I’m excited to welcome Des to the team and back to his native Ireland. I have great confidence in our ability to further expand our business and help people across EMEA lead healthier, more active lives.”
Fitbit pioneered the connected health and fitness market starting in 2007. It currently ships more than 48.7 million devices globally. Its products help people lead healthier, more active lives by making behavioural changes such as exercising more, eating better, tracking their sleep and managing their weight.
Welcoming Fitbit’s announcement, IDA Ireland CEO Martin Shanahan said: “Fitbit’s decision to open its EMEA headquarters in Dublin is a strong endorsement for Ireland’s reputation as a place for fast-growing tech companies to build and support their future international growth. Fitbit joins many other technology companies that have recognised the many advantages of locating in Ireland.”
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