Eircom has introduced a new triple play bundle combining mobile, broadband and home phone services from €55. The packages are the first to include a mobile service, buit does not currently include a TV offering.
The announcement marks the first step for the struggling telco in its multi-product strategy, ahead of the launch of a fibre network and a TV offering. At present eircom remains the biggest player in the broadband space but its position is being eroded by faster fibre-based networks delivering over 100Mb/s to residential customers, the introduction of on-demand content services and the arrival of Sky following a deal with BT.
Carolan Lennon, chief commercial officer, eircom Group said: "Eircom was the first Irish operator to launch bundle products into the market offering consumers better value for their calls and broadband. It’s a natural progression for us now to move to a mobile triple play bundle – again it’s another first for eircom and for the market."
Eircom’s triple play packages include unlimited calls to any eMobile or Meteor number; unlimited anytime calls to any landline in Ireland; and upwards of 500Mb of data.
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