A Dutch marketing and communications firm, Spranq, has come up with a novel and free way of slashing printer ink costs by developing a font with holes in it.
The creators of Ecofont say they took their inspiration from the holes in Dutch cheese with the aim of reducing the amount of ink used when printing documents for daily use.
“After Dutch cheese, there now is a Dutch font with holes as well,” said a Spranq spokesman.
The font is based on a standard sans serif typeface but has a number of small circles removed from each letter. The company spent a long time experimenting with different shapes and sizes to reduce the amount of ink used while still maintaining readability.
Spranq reckons that the result is still perfectly readable, but can cut the amount of ink used by up to 20%.
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