E-mail integration aids productivity and sales

Pro

1 April 2005

Featuring bi-directional integration between salesforce.com’s CRM service and Microsoft’s Outlook application, salesforce.com’s Outlook e-mail Integration offering provides the flexibility to communicate with customers using either application without concern that vital information will be trapped in desktop silos.

Outlook e-mail Integration leverages real-time data lookups via salesforce.com’s XML API to deliver immediate benefit without hassle or additional cost. Sales and customer service personnel can easily send and receive e-mail messages through Outlook and log relevant messages in salesforce.com through familiar Outlook controls to ensure a complete 360-degree customer view.

With Outlook e-mail Integration, users can associate inbound and outbound e-mails with the appropriate lead or contact in salesforce.com. Providing users with the flexibility to decide which e-mails to log, the solution reduces e-mail clutter while ensuring that complete information on all deals and every customer service issue is captured and transparent to team members and management. Productivity and effectiveness of sales are increased through eliminating double entry in favour of full information capture.