Award-winning digital media company DV4 has teamed up with TV3’s The Apprentice to produce a fun new online interactive viral video promotion for the hit show.
Dubbed ‘The Apprentice Interactive’ and located on the TV3 website (www.tv3.ie/fired), viral campaign invites fans of the show to put their friends in the hot seat and have them personally ‘fired’ by Bill Cullen.
Working with a team of people in TV3, DV4 helped to script, film and produce the 90-second viral video, which features Apprentice stars Bill Cullen, Jackie Lavin and Brian Purcell.
The Apprentice tracks the attemtps of a panel of contestants to attain a job working under millionaire Bill Cullen. Each week a contestant is removed from the panel based on their performance on a team-based task.
DV4 has previously worked with TV3, Vodafone Global, Sony, iTunes, Ernst & Young.
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