Dell Technologies survey finds data a burden rather than an advantage for most Irish businesses

Study unveiled at Dell Technologies Forum found 60% of businesses in Ireland are battling data silos

The proliferation of data has become a burden, rather than an advantage for most Irish businesses, a study published at the virtual Dell Technologies Forum has revealed.

Conducted by Forrester Consulting on behalf of Dell Technologies, the study found that while 63% of respondents in Ireland say their business is data-driven, only 20% testify to treating data as capital and prioritising its use across their organisation while just 9% consider themselves as ‘data champions’.

The study of 102 businesses in Ireland revealed several other data paradoxes facing business leaders as they look to digitally transform. Indeed, 48% of businesses in Ireland have increased the volume of data they collect, yet 70% are gathering data faster than they can analyse and harness its value.

 

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Consequentially, the explosion in data is causing several issues which is hindering the pace of transformation. It also found 60% of businesses are battling data silos and 58% say they have not yet come close to realising their digital transformation goals.

Irish businesses are increasing their investment in technology to overcome the current challenges they face. IT spend by businesses has increased by 66% over the last three years with respondents expecting it to increase by a further 21% over the next three years.

Meanwhile, 47% of all businesses are planning to move to an ‘as-a-service’ model within the next one to three years to help combat high storage costs, outdated IT infrastructure and manual processes. Under this model, businesses can scale up their IT as and when they need it so they can meet the changing needs of consumers. 

“The findings we’ve published reveal a curious paradox – data has the potential to become Irish businesses’ greatest obstacle to transformation while also being their number one asset,” said Jason Ward, vice-president and managing director, Dell Technologies Ireland. “That’s why at the Dell Technologies Forum we’ve not only identified the data challenges facing business leaders in Ireland but also mapped out how organisations can best keep pace with data and unlock growth opportunities from it.  

“Company leaders need to modernise their IT infrastructure to keep pace with the growing volume of data in their business and to ensure data can flow freely and securely within their organisation. Fostering a data-driven culture will be key to overcoming the data deluge facing many Irish businesses today. 

“As we look to fuel the recovery, ensuring that data creates value and not confusion for businesses will be critical to not only unlocking the true potential of digital transformation but in helping Ireland to build back better.”

The results of the study were unveiled to business and IT leaders this week at the Dell Technologies Forum. The virtual event showcased how AI, cloud, edge computing and 5G technology can help businesses to harness the power of data within their organisation.

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countryCode: 'GI', placeholder: '+350 000 00000', helpText: 'Include the GI country code +350 before the phone number', }, { countryCode: 'MD', placeholder: '+373 00 000 000', helpText: 'Includeți codul de țară MD +373 înaintea numărului de telefon', }, { countryCode: 'HU', placeholder: '+36 00 000 0000', helpText: 'A telefonszám előtt adja meg a HU országkódot +36', }, { countryCode: 'NZ', placeholder: '+64 00 000 0000', helpText: 'Include the NZ country code +64 before the phone number', }, { countryCode: 'ME', placeholder: '+382 00 000 000', helpText: 'Uključite ME pozivni broj države +382 prije telefonskog broja', }, ]; if (!countryCode || typeof countryCode !== 'string') { return mockPlaceholders[0].helpText; } const selectedHelpText = mockPlaceholders.find(function(item) { return item && item.countryCode === countryCode; }); return selectedHelpText ? selectedHelpText.helpText : mockPlaceholders[0].helpText; } function setDefaultHelpText(countryCode) { const helpTextSpan = 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: false; var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true; var phoneInput = document.querySelector('#mce-' + fieldName); if (phoneInput && defaultProgram.countryCallingCode && shouldAppendCountryCode) { phoneInput.value = defaultProgram.countryCallingCode; } displayFlag?.addEventListener('click', function(e) { dropdown.focus(); }); dropdown?.addEventListener('change', function() { const selectedCountry = this.value; if (!selectedCountry || typeof selectedCountry !== 'string') { return; } const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName); if (flagSpan) { flagSpan.textContent = getCountryUnicodeFlag(selectedCountry); flagSpan.setAttribute('aria-label', sanitizeHtml(selectedCountry) + ' flag'); } const selectedProgram = window.MC?.smsPhoneData?.programs.find(function(program) { return program && program.countryCode === selectedCountry; }); var smsNotRequiredRemoveCountryCodeEnabled = true; var smsField = Object.values({"EMAIL":{"name":"EMAIL","label":"Email Address","helper_text":"","type":"email","required":true,"audience_field_name":"Email Address","merge_id":0,"help_text_enabled":false,"enabled":true,"order":0,"field_type":"merge"},"FNAME":{"name":"FNAME","label":"First Name","helper_text":"","type":"text","required":false,"audience_field_name":"First Name","enabled":false,"order":null,"field_type":"merge","merge_id":1},"MMERGE2":{"name":"MMERGE2","label":"Second Name","helper_text":"","type":"text","required":false,"audience_field_name":"Second Name","enabled":false,"order":null,"field_type":"merge","merge_id":2},"MMERGE3":{"name":"MMERGE3","label":"Company Name","helper_text":"","type":"text","required":false,"audience_field_name":"Company Name","enabled":false,"order":null,"field_type":"merge","merge_id":3},"MMERGE4":{"name":"MMERGE4","label":"Job Title","helper_text":"","type":"text","required":false,"audience_field_name":"Job 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fieldName); updateCountryCodeInstruction(selectedCountry, fieldName); }); } document.addEventListener('DOMContentLoaded', function() { const smsPhoneFields = document.querySelectorAll('[id^="country-select-"]'); smsPhoneFields.forEach(function(dropdown) { const fieldName = dropdown?.id.replace('country-select-', ''); initializeSmsPhoneDropdown(fieldName); }); });

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