Dell blooms in support of Daffodil Day
23 March 2012 | 0
Employees at Dell’s Cherrywood and Limerick campuses will be going yellow for Daffodil Day today with all 2,300 staff getting involved by making daffodils, baking daffodil cakes, selling daffodils and wearing an employee-designed t-shirt.
Last year, in addition to the support given by the company to the Irish Cancer Society Dell employees raised over €75,000 for the Irish Cancer Society.
Dell is in its second year as principal sponsors of Daffodil Day, having committed to a three-year partnership with the Irish Cancer Society.
Caroline Grant, HR director, Dell Ireland, said: "2012 is a special year for Daffodil Day as it celebrates its 25th anniversary. We’re delighted to be a part of the campaign as Daffodil Day’s official partner. Our employees have generated really innovative ways to help raise more money for this year’s campaign. As part of these efforts we have added some new elements this year – specifically in the technology and social media area – whereby we can bring some added expertise to the Irish Cancer Society team.
"Together we have developed a Twibbon for Facebook and Twitter users to promote and show their support for Daffodil Day. As a company we have conducted a Facebook draw on our Dell Ireland page and produced a Daffodil Day sticker for people to buy for their laptop – this was a new piece of merchandise which the Irish Cancer Soceity have been selling for €1 per sticker this year."
In 2011 Daffodil Day raised a total of €3.4 million. The target for 2012 is €3.5 million.