Criteo begins offering display ads in ChatGPT replies
French display advertising firm Criteo is to deliver advertising for online shops in ChatGPT’s search results. The company claims this kind of AI produces conversion rates one and a half times higher than other chanels such as Search and social media.
American users of ChatGPT Free and Go will see advertisements for online stores from retail customers who are customers of Criteo.
Like Google does with its search engine, OpenAI relates search queries to commercial instances that can cater to that demand. A content match is made.
The move makes Criteo is one of OpenAI’s first advertising partners.
ChatGPT has so far based its revenue model on selling subscriptions and access for enterprise users, such as the Pentagon. Even paying users, the Go subscribers, will see advertising messages.
Anthropic’s Claude and Perplexity deliberately do not show advertising messages in the margins of search results or AI answers.
Criteo said: “Aggregate insights across Criteo’s US clients show that users referred through LLM platforms such as ChatGPT are about one and a half times more likely to convert than through other referral channels.”
OpenAI cited the following data to show that users referred through LLM platforms such as ChatGPT are about one and a half times more likely to convert than through other referral channels.
OpenAI raised $110 billion last week giving it a valuation of $730 billion. Amazon is putting in $50 billion in two phases, Softbank $30 billion, and Nvidia is also putting in $50 billion. To put that valuation in perspective, that’s almost as much as SpaceX, double that of Bytedance, and five times that of Stripe.
Emerce
Subscribers 0
Fans 0
Followers 0
Followers