The opening address at the it@cork annual conference, on Wednesday the 30th of November in the Rochestown Park Hotel in Cork, will be given by Robert Scoble, ‘technical evangelist’ at Microsoft USA and one of the world’s best known bloggers.
Scoble, who will talk about ‘Blogging for Business’, has been widely credited with helping to create a slightly more positive perception of Microsoft, particularly amongst software developers who make up a large part of his audience. In addition to his opening address, he will discuss emerging trends in software at a technical forum in the afternoon and is due to attend an inaugural bloggers’ dinner in the evening. According to it@cork, the conference is now shaping up to be the largest ever gathering of Irish bloggers.
Speaking before the event, Scoble said that corporate blogging is changing how companies talk with their customers. “Do it wrong and you could end up with negative PR,” coble said. “Do it right and you’ll have happier employees, better products, and more informed customers. It’ll be interesting to learn about the blogging that’s happening in Ireland and I’ll bring some of the top tips I’ve learnt working for Microsoft.”
The conference is divided into sessions on Governance, Standards and Certification, Looking Backwards to the Future, and Growing Irish Technology Business. The speakers include author and management guru Charles Handy, Paul O’Callaghan, CIO at Pepsico, Michael Brophy, CEO of Certification Europe, Mike Stephenson from Computer Associates, Joe Gantley, chairman of Cork Airport Authority and Dr Jim Mountjoy, founder of Euristix and a co-founder of Baltimore Technologies. Amanda Waite of Sun Microsystems, UK, meanwhile, will address the technical forum on future directions of the Java platform.
Delegates can choose to attend the full conference or just the technical forum session. More information is available at www.itcork.ie.
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