Computer Troubleshooters bring franchise model to Ireland
1 April 2005 | 0
Australian computer service franchise Computer Troubleshooters is currently seeking applications from IT technical support professionals who want to set up their own business.
The firm has opened an office in Galway that will serve the Galway East city and country areas. The office will be managed by Colm Merlehan, who has previously worked with IBM, Digital/Compaq and HP in Galway.
The new office is the second Computer Troubleshooters office to be established in Ireland after the Galway West office, which was opened in November 2003. This office is managed by Enda Folan, who is also the regional director for Ireland.
Speaking to Channels, Folan said he is aiming to open 10-12 new franchises throughout the island of Ireland over the next two years. The firm is actively seeking people who want to set up their own technical support business but who might otherwise feel uncomfortable working completely by themselves. He said the model provides an extra degree of security in that they have the support, training and back up of a professional franchise.
Aimed squarely at the SOHO (small office, home office) market, The franchise looks after all SOHO computer-related needs, including customised systems, upgrades, repair, consulting, software/hardware troubleshooting, networking, maintenance and training services. It is supplier independent, so it not locked into supporting a select number of PC brands and technology.
Computer Troubleshooters aims to differentiate itself from competitors such as Compustore and PC World’s technical support by providing locally-based support at a competitive cost. ‘We’re not in the retail business, so don’t have the same overheads as the likes of Compustore and PC World,’ said Folan. A lot of the work will be done on a call-out basis.
‘Computer Troubleshooters is more than just a computer service company. It works as part of the customer’s staff to help their business grow through the most effective and efficient use of technology. By combining the friendly, personal service of small, locally owned franchises with the backup support and knowledge of a large international team of experts, we can offer customers a unique solution for their computer service needs.
Established in 1996, Computer Troubleshooters has expanded rapidly to become one of the world’s biggest technical support franchises. It has nearly 300 offices in Australia, New Zealand, USA, Canada, England, Scotland, Wales, South Africa, Portugal, Holland, Kuwait, Dominican Republic, Singapore, Hong Kong and Korea.
As part of the support package, Computer Troubleshooters franchisees will undergo a three-day training course that will cover technical training, marketing support and the rules concerning different territories. Although Computer Troubleshooters can pool advertising for its services in a particular region by listing all the franchises that serve that particular area, each franchisee is responsible for directing their own direct marketing activities, said Folan.