A survey conducted by Acronis of more than 1,100 storage software resellers across Europe has found that demand for cloud and virtualisation solutions is encouraging a growing number of resellers to evolve into service providers.
Close to half (43%) of the resellers surveyed claim that cloud and virtualisation are the catalysts for changing their current business model to become more of a service provider in the future. Already, almost one in five (18%) resellers are offering white label cloud services to their customers and the survey findings suggest this number will rise.
Virtualisation has become ubiquitous with the vast majority (90%) of resellers claiming to have virtualised some part of their customer’s infrastructure. Over a quarter (26%) of resellers believe that services migrating customers from physical to virtual to cloud environments deliver better margins.
According to nearly a third (30%) of those surveyed, the strong attraction of cloud services lies in the fact that it represents a great renewals business. Meanwhile, 36% are attributing the fact that they’re selling more licences and fewer boxes due to growing demand for cloud and virtualisation solutions.
Alan Laing, VP EMEA, Acronis, said: "Wrapping services around cloud and virtualisation is clearly an attractive proposition. It’s a business model that makes a great deal of sense for savvy resellers who want to seize an opportunity to offer high margin services and low-touch renewals fees. Cloud and virtualisation are rapidly transforming the technology landscape, and resellers must evolve if they want to remain competitive and stay ahead."
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