Children as young as nine getting own mobile phones – report
Research commissioned by eir has found that children are accessing their first mobile phones at the average age of nine, more than three years earlier than parents’ preferred age of between 12 and 13 years.
The study of 522 parents found that 42% provided their children with a phone earlier than they would like, largely due to safety concerns. Despite this, more than a third reported being unsure of how to access parental controls to help monitor and manage online activity.
The research highlighted a discrepancy between parents’ confidence in managing their children’s smartphone use and the reality of children’s online behaviour.
While 71% of parents believed their child is able to self-manage online activity and 80% said their child would share negative experiences, findings from CyberSafeKids Left To Their Own Devices report, suggested a more complex reality.
According to CyberSafeKids 77% of 8-12 year-olds said their parents cannot see what they are doing online, and 55% did not tell a parent when they encountered harmful content.
Alex Cooney, CEO of CyberSafeKids, said: “We know parents are aware of the risks that accompany smartphone use, but often lack the support they need to mitigate these effectively. We’re delighted to have contributed to the development of the Smart Start programme, ensuring parents receive practical guidance at the point of purchase to help their children navigate the online world safely. Programmes such as this, which empower parents in the digital age are hugely welcome.”
In response, eir has launched Smart Start, a free in-store initiative designed to help set-up parental controls and manage smartphone features. Following a four-week pilot in December, the programme is now rolling out across 10 eir stores in Dublin, Cork, Limerick, Galway and Offaly.
In addition to assisting with smartphone set-up, the programme offers smart alternatives, like child-friendly smartwatches and broadband modem control features.
Susan Brady, managing director of eir consumer and small business (pictured), said: “We know that while many helpful resources are available, parents are already managing so much in their day-to-day lives. Through Smart Start, we’re committed to being there for parents every step of the way, offering practical support that makes the process easier and helps safeguard their children’s digital well-being.”
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