Checkpoint refocuses channel efforts



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1 April 2005 | 0

Internet security software firm Check Point has launched a new channel partner program in a bid to bring business partners up to speed with the large number of new products the vendor has introduced in the past year. The Valued Partner Program was unveiled last month at Check Point Experience, a series of premier business and networking events for Check Point partners and users.

‘With 100 percent of our sales driven through the channel, it is essential for us to give our partners the tools they need to provide customers with the most intelligent security solutions on the market,’ said Jerry Ungerman, president of Check Point Software.

The Valued Partner Program provides partners with Platinum, Gold, Silver and Bronze designations. Partners who successfully qualify will be rewarded with access to an combination of sales, marketing and support offerings designed to provide them with the resources to better meet customer needs. These include early access to information on new products prior to shipments, priority order processing, greater knowledge transfer and marketing support.

The restructured program also coincides with the building of a Technical Assistance Centre to support the local requirements of European partners. Michael O’Hara of Irish distributor Data Solutions, said that he was happy to see Checkpoint’s efforts to rewards partners, update the channel and focus more on accreditation following the expansion of its product portfolio. ‘Over the last 18 months, it has brought out a series of systems to address SMEs and the mid market.’

O’Hara said that there has been a lot of change within the channel as people moving on to other companies, which reinforced the importance of fresh partner accreditation. ‘There are sill many companies trading on old accreditations’.


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