Camille Donegan named interim CEO of Eirmersive
Eirmersive has announced the appointment of Camille Donegan as interim chief executive officer (CEO). This move follows a busy six months of professionalisation for the organisation, supported by strategic funding from the Dept of Tourism, Culture, Arts, Gaeltacht, Sport & Media to bolster the implementation of the Digital Creative Industry Roadmap 2024-2026.
As interim CEO, Donegan will promote the adoption of immersive technologies and highlight Ireland’s contribution to the sector on a global stage. The Eirmersive team will continue to influence policy in Ireland, ensuring the comprehensive understanding of immersive technologies across industry, academia and government stakeholders. Eirmersive collaborates closely with Cultural and Creative Skillnet to address issues related to skills and talent within the sector, and co-produce research, including the recently launched Irish Immersive Technology Strategy for Growth.
Donegan co-founded Eirmersive in 2020, which was run on a voluntary basis for more than three years. She worked as a content producer in the industry for over eight years, producing numerous AR and VR solutions with partners such as Adaptas Training and The Performance Corporation. She produced the award-winning Dala Project for the Children & Adolescent Mental Health Service, which helps teenagers suffering from anxiety receive support through an immersive experience. Additionally, she produced an SFI-funded project with the University of Galway that highlights the lived experience of homelessness, which recently received an Enlight European Impact award.
“I am honoured to step into the role of interim CEO at this crucial time for Eirmersive and the sector in Ireland,” said Donegan. “As the digital creative sector gains recognition and support from government, we are proud to be at the table and in a position to bring the needs and wants of our members and partners to that conversation. In addition, we are developing and evaluating the value proposition for our members, and are excited to collaborate with them to highlight their work and elevate the sector both nationally and internationally. Our vision is for Ireland to be seen as a go-to destination for best-in-class immersive technology solutions. At Eirmersive, we believe Ireland has the creative and technical skills to make that a reality.”
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