Bluesky COO warns bans on social media for teens could play into Big Tech’s hands
Rose Wang, the chief operating officer of Bluesky, has warned that government measures to restrict teenagers’ access to social media may unintentionally strengthen the dominance of major technology companies. In a conversation with CNBC during the SXSW event in London, Wang said that although the safety of young people is a priority, overly strict regulation can create insurmountable barriers for smaller competitors. She expressed concern about a future dominated by a handful of gigantic platforms, since only the largest companies have the extensive compliance departments needed to navigate the complex legal requirements.
These regulations make it virtually impossible for new, smaller entities to enter the market and create healthier digital environments. Bluesky, which originated within Twitter in 2019 and became an independent entity in 2021, is an example of the struggle of mid-sized players.
Despite the company reaching 43 million users in March, it remains significantly smaller than X and has faced challenges in terms of user retention, reporting a substantial drop in daily mobile activity at the end of last year. With a modest workforce of around 40 people, the platform cannot compete with Big Tech’s administrative resources.
Wang acknowledged the need for government intervention and noted that large platforms have often prioritised profit over user wellbeing. However, there is a gap between policymakers and tech companies.
While governments strive to protect minors, industry representatives argue that bans may not effectively stop exposure to harmful material and may isolate teenagers from their social circles.
Australia has already taken the lead by introducing a total ban on social media for young people under the age of 16. This measure obliges platforms – including TikTok, Instagram and X – to use strict age-verification tools, such as identity documents or facial scans.
Companies that do not implement those measures risk fines of up to $35 million (€30 million). Although Bluesky has introduced age-verification protocols to comply with these rules, other countries, including France, Spain, the United Kingdom and Austria, are considering similar laws.
Ultimately, Wang believes that regulation should not impede innovation. She argues for a nuanced approach in which regulators maintain open communication with small and medium-sized enterprises to protect them, while at the same time exercising strict oversight of the industry giants that often find ways to circumvent existing rules.
Business AM
Subscribers 0
Fans 0
Followers 0
Followers