Digital marketing firm Bluecube has won the premier IT Marketing Award – as well as being named as highly commended runner-up for Web Development Company of the Year category. The awards were announced at the ‘GoldenEye T’ annual awards ceremony in Belfast.
The Dublin and Belfast-based company won the IT Marketing Award for its Boylesports’ viral advertising campaign based on the iconic “Horse’s Head in the Bed” scene from the Godfather movie.
Bluecube was tasked with developing a campaign built around the Cheltenham Festival and aimed at both driving traffic to Boylesports.com and increasing public recognition of the Boylesports brand.
The team responded by producing a simultaneously shocking and funny parody of the infamous Godfather scene, then judged the campaign’s success by monitoring its spread across the internet.
Bluecube’s head of creative and technology, Sebastien Sicot, and designer Daniel Hurley collected the award to the applause of an invited audience of 300. CEO Stephen Conway accepted the award for highly commended runner up in the Web Development Company of the Year category.
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