Banking on customer loyalty

Trade

Groomed for success: Sinead Deegan of the Muttugly dog boutique with AIB Merchant Service’s Chris Mason

AIB Merchant Services has launched its AIBMS loyalty-plus solution, a scheme designed to help retailers enrich customer relationships with their customers. It also provides a way to communicate with targeted customers through built-in research and marketing tools.

The scheme uses the ZapaTAG, a contactless digital tag that allows multiple loyalty cards to operate on a single tag to drive a points-based system, which is integrated with AIB Merchant Services point-of-sale terminals. The system also allows the retailer to plan and run SMS campaigns direct to their most valued customers.

AIBMS MD Chris Mason notes: “We developed this programme with small to medium retail outlets and service providers in mind, to allow them to operate a loyalty programme on a par with larger retail chains. We have had great success with our pilot customers, which included a dog grooming service, a florist and a restaurant.”

Mason added: “The solution also helps retailers by providing information and analysis of their customer base and enables them to address specific consumer profiles with integrated communication tools.”

He said the scheme fills a gap in the market that was identified by business research and that consumers are rewarded with products and services they actually want from places they visit regularly, without having to carry multiple loyalty cards.

Sinead Deegan of Muttugly, a canine day care, boutique and grooming service, said: “We recently looked at developing our own loyalty scheme, but decided this was the way to go instead.”

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